The human body, over 70% water, is the environment for all of our bodily functions. It regulates temperature, in addition to dissolving and ridding your body of many impurities and toxins.Nothing else can clean and hydrate your body like pure spring water. Important? It’s the most vital fluid you can drink.
Water which flows to the surface from a spring is considered natural spring water. Natural spring water maintains each of its minerals. Bottled spring water is better suited for your body’s hydration needs, which is important for good health. This water does not have the salt, sugar, flavors, impurities and toxins found in most water.
This has led to the biggest new fad and new industry of bottled water. The first 2 pages of a Google search on bottled water, lists websites for water from any pure spring in our country, each claiming to be the purest and best tasting. This leads to the newest and most popular way to get your brand, logo and slogan before the public. It’s natural spring water– bottled with your company’s logo or trade mark on a custom made label. The term for this type of marketing is called private labeling.
Custom-labeled bottled water is now easily available as an advertising and marketing device on many websites. It’s a way to market your company name, logo, or message in a fun, clever, affordable way to your customers. There is always something new and creative in marketing, and custom labeled bottled waters, or sparkling waters, is very innovative especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.
Public relations teams in every business market are thinking of all kinds of ways to capitalize on this trend. A creative PR consultant will find it difficult to run out of ideas. Politics, business, charities, churches, sports, and even family events are just some of the possible fields for this new PR tool.
The most unexpected form of branding that I found was private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom and the wedding date.The label can even match the other items commonly ordered for weddings, such as napkins. freelabelmaker is a website where you can even make private labels instantly for free.
I guess you could even use this way to announce the birth of your first son – private labeled bottled water named after the baby. I am sure if I sit here long enough, I can think of thousands of additional ways to promote private labeled bottled water, but I am sure you already get the idea .
The current climate is causing a real shift in how consumers use the internet. Throughout the boom of the last few years, we have seen very small business adequately competing with the bigger brands. And many of them have been amazing success stories, particularly online. People were willing to buy products and services from a company or website they’d never heard of, if the price was lower. Things have changed however and hundreds of website companies are going under, the fall out of which is a growing lack of customer confidence. The fall out of this lack of confidence is that consumers are going back to what they know, that welknown brands that charge more, but whom they can be sure of.
Although in times such as these when people are worried for their jobs or loosing them, some start to consider their dream business online and of being their own boss. But even in the recession, web business is booming, Barclays showed that even in the credit crunch 98,000 new business popped up over only a three month period. It can be a thankless route to success. While nearly 100,000 new start-ups are taking off another 100,000 are crashing to the bankruptcy pile!
I believe that most new online business fails due to bad branding. You brand and logo are the first things that your future customers see. This is your window to the word, it says everything about you and what you stand for in the blink of an eye, it needs to be right. But it’s so often the case that startup owners put off paying professional logo design in the initial stages. They think “wait till I get a few more customers, then I can afford it”.Then they design one themselves in photoshop and thinking that looks fine, load it up to the site. Many go for free clipart template business cards and stationery design from somewhere like vista print.
Brands shouldn’t underestimate the importance of their image. Businesses, big or small need to appear strong enough to survive this economic crisis.In the middle of a recession, most consumers are nervous about who to trust, so a brand needs to demonstrate that they are trustworthy and dependable. Very small businesses need to look like a much bigger business, its possible. So, these days online customers are looking back to the bigger brands or at least who they deem to be the big brands. Ultimately, a brand that consumers thinks of as credible and dependable will be the brands that they will recommend to family and friends and so on.
So what this means is. Around half of all new businesses go bankrupt in the first few years. Many experts say that one of the top causes of business failure online is bad marketing. A custom logo design helps you create the right image for this marketing to succeed. So do yourself a favour – start looking at some sample logos in your industry and see what the successful ones have in common.Finding yourself a talented graphic designer is key to your business, not only surviving but thriving in this current climate.
Designing surveys is considered easy; but is it? The reality is that writing surveys is easy but writing surveys that will be effective is more difficult. The following are twenty tips that if followed will help you with your survey questionnaire design and help you write effective surveys.
1. What is the survey’s purpose?
Surveys and questionnaires are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When compiling a survey don’t lose sight of its purpose.
2. Give the survey a good title
The survey title is key and an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so make them feel that their investment is worthwhile.
3. Do not make the survey any longer than it needs to be
Every question that is asked should be asked for a reason. Limit asking questions that will provide you with ‘nice to know’ information and instead concentrate on the ‘need to know’ questions.
4. Use plain English, avoid terminology and acronyms, be consistent and ensure that the questions you ask will not result in ambiguous answers
Care must be taken in wording a question. Ambiguous questions run the risk that any analysis of the resulting survey data will be meaningless or at the very least misleading.
5. Avoid questions that are long
Where practical use short sentences. Long questions can lead to a higher level of incidents where respondents abandon a survey.
6. Ask one question at a time
Avoid confusing the respondent with a question like ‘Do you like golf and tennis?’
7. Avoid influencing the answer
Do not load the question. ‘Should irresponsible shop keepers who sell alcohol to children be prosecuted?’ is likely to have no value.
8. Ensure that the chosen answer format allows the respondent to answer the question being asked
Ensure that the respondent is able to answer how they really feel or they may abandon the survey. As a last resort consider the benefit of including a “Don’t know”, “Can’t say” or similar response option.
9. While compiling your survey consider how you will analyse the results once the survey has been published
When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how the answers could be grouped. For example “How long have you worked here?” – ‘less than 1 year’, ‘between 1 and 3 years’ and ‘more than 3′.
When asking questions group the questions into clear categories as this makes the task of completing the survey easier for the participants.
11. Target your respondents
In some cases you will want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.
12. Allow the respondent to expand or make comments
Allowing respondents to make additional comments will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyse.
13. If the survey you are conducting is to be confidential ensure that you honour your pledge
If you have assured the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained and any identifying information deleted after the survey is complete.
14. Weigh up the benefits and disadvantages of allowing respondents to be anonymous or identifiable
If your respondents are to be anonymous then you will be unable to follow up specific complaints or match “pre” or “post” surveys. However in some cases allowing people to remain anonymous will allow people to respond without possible peer pressure.
15. Carefully consider what the best response format will be
It is good practice to maintain a consistency in the format used for responses. When designing your survey keep in mind that when analyzing the data single selection radio buttons are easier to analyze than multiple selection check boxes. If a radio response format can be used do not use a check box format.
16. Provide the respondent with an estimate as to how much time the survey will take
If the survey appears to be a stream of never ending questions then respondent drop out can occur. It is good practice to give an indication as to how long the survey is likely to take so that the participants can determine the best time to complete the survey.
17. Provide respondents with the survey end date
Encourage respondents to complete the survey as soon as possible but advise respondents as to the survey’s end date so that they have the opportunity to schedule the necessary time.
18. Pilot the survey
Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.
19. Before publishing the survey check the survey several times
Check and then check again that a survey is grammatically correct and makes sense. If practical get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.
20. Say ‘Thank You’
Respondents invest their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.
To get started there are numerous survey software websites to choose from.
Writing surveys is considered easy; but is it? The reality is that writing surveys is easy but writing surveys that will be effective is more difficult. The following twenty tips will help you with your survey questionnaire design.
1. What is the survey’s purpose?
There are many reasons for conducting surveys. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of its purpose.
2. Title the survey
The title of the survey is an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so you need to encourage them that their investment will be worthwhile.
3. The length of the survey needs to be as short as possible
Every question that is asked should be asked for a reason. Limit asking questions that will provide you with ‘nice to know’ information and instead concentrate on the ‘need to know’ questions.
4. Use plain English, avoid terminology and acronyms, be consistent and ensure that the questions you ask will not result in ambiguous answers
Be careful when wording the question. If a question can be interpreted in more ways than one then there is a risk that any analysis of the survey results will be worthless or at the very least suspect.
5. Avoid long questions
Use concise sentences wherever possible. Long questions can cause a respondent to lose concentration and can lead to a higher level of incidents where respondents abandon a survey.
6. Ask one question at a time
Avoid confusing the respondent with a question like ‘Do you like golf and football?’
7. Do not influence the answer
It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell alcohol to children be prosecuted?’ is likely to have no value.
8. Ensure that the selected answer format allows the respondent to answer the question being asked
Allow the respondent to answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “No comment”, “Can’t say”, “Don’t know” or similar response option.
9. While compiling your survey consider how you will analyse the results once the survey has been published
When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how the answers could be grouped. For example “How long have you worked here?” – ‘less than 1 year’, ‘between 1 and 4 years’ and ‘more than 4′.
When asking questions group the questions into clear categories as this makes the task of completing the survey easier for the participants.
11. Target your respondents carefully
You may want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.
12. Provide a channel for your respondents to expand on their answers or make comments
Allowing respondents to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyze.
13. If you are conducting a confidential survey ensure that your pledge for confidentiality is upheld
If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed after the survey is complete.
14. Consider the advantages and disadvantages of allowing respondents to be anonymous or identifiable
If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. There are advantages to allowing people to remain anonymous for example it would allow people to respond without possible peer pressure.
15. Give careful consideration to the best response format
Being consistent with the format used for responses is good practice. When creating your survey keep in mind that when analyzing the data single selection radio buttons are easier to analyze than multiple selection check boxes. Do not use a check box if a radio response would do.
16. Give the respondent an idea of how much time the survey will take
Respondent drop out can occur if the survey appears to be a stream of never ending questions. It is good practice to indicate how long the survey is likely to take so that the participants can choose the best time to complete the survey.
17. Inform the respondents of the survey end date
Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.
18. Trial the survey
Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.
19. Before publishing the survey check the survey carefully
Check and then check again that a survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.
20. Thank the respondent
Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.
Getting started is easy and there are many survey software websites to choose from.
Writing surveys is easy; isn’t it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following tips will help you with your survey questionnaire design so you can write more effective surveys.
1. What is the survey’s purpose?
Surveys and questionnaires are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When designing a survey do not lose sight of its purpose.
2. Title the survey
The survey title is key and an opportunity to instantly summarise a survey’s objective and grab the attention of invited respondents. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.
3. Try to keep the survey as short as possible
Every question asked should be asked for a reason. Pay attention to the ‘need to know’ questions and minimise ‘nice to know’ information.
4. Use plain English, maintain consistency, avoid jargon and acronyms and don’t ask questions that may result in ambiguous answers
Word the question carefully. If a question is ambiguous then there is a real risk that any analysis of the resulting survey data will be worthless or at the very least suspect.
5. Avoid having long questions
Where practical use succinct sentences. Long questions can lead to a higher level of incidents where respondents abandon a survey.
6. Ask only one question at a time
Avoid confusing the respondent with a question like ‘Do you like tennis and football?’
7. Avoid influencing the answer
Avoid loading the question. ‘Should irresponsible shop keepers who sell alcohol to children be prosecuted?’ is likely to have no value.
8. Ensure that the selected answer format allows the respondent to answer the question being asked
Allow the respondent to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a “Can’t say”, “Don’t know” or similar response option.
9. While compiling your survey consider how you will want to analyse the results once the survey has been published
If a question is asked that allows a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how answers can be grouped. For example “How long have you worked here?” – ‘less than 3 year’, ‘between 3 and 5 years’ and ‘more than 5′.
Group the questions into clear categories as this makes the task of completing the survey easier for the participants.
11. Target your respondents carefully
Sometimes you will want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t match your target profile.
12. Allow the respondent to expand or make comments
By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections it may prove difficult to analyze free text open ended responses.
13. If you are conducting a confidential survey ensure that your pledge for confidentiality is upheld
If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed after the survey is complete.
14. Weigh up the advantages of allowing respondents to be anonymous or identifiable
If your respondents are to be anonymous then you will be unable to follow up or match “pre” or “post” surveys. Allowing people to remain anonymous will however allow people to respond without possible peer pressure.
15. Give careful consideration to the best response format
It is good practice to maintain a consistency in the format used for responses. When designing your survey keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. If a radio response can be used do not use a check box.
16. Advise the respondent as to the approximate time it will take to complete the survey
Respondent drop out can increase if the survey appears to be a stream of never ending questions. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.
17. Provide respondents with the survey end date
Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.
18. Trial the survey
Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.
19. Before publishing the survey proof read the survey carefully
Check and then check again that a survey is grammatically correct and makes sense. If possible get someone else to proof read the survey before you publish, if you are unable to do this then take a break before checking again.
20. Thank your respondents
Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward of some sort.
Getting started is easy and there are many survey software websites to choose from.
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